In the early winter of 2014 we teamed up with Roe Photo on yet another great automotive shoot. This time we were shooting a comprehensive campaign for the new all aluminum body Ford F-150. No CGI on this project, all old school with the actual vehicles on set. Over an 8 day period we shot the trucks at a boat launch, on a bridge, at a beautiful horse ranch, two major construction sites, a residential construction project and covered a 12,500 acre vineyard ranch in the coastal mountains.
We had rain when we needed it which made for some amazing running shots through puddles under the maze of freeways in Oakland! Then the sun came out when we needed sunshine… We worked hard gaining access to one of the most impressive construction sites in San Francisco; The Transbay Terminal. Working on this multi story, four block long complex structure with a cavernous underground train terminal is a once in a lifetime opportunity.
Below are some images John Roe captured for the campaign that is still being rolled out along with some of our scouting images. Challenging projects like this tend to have great results, the team that worked on this project was top notch and the final product is no exception.
Final Ad – Transbay Terminal
Scouting – Transbay Terminal
Final Ad – Under the Oakland Maze
Scouting – Under the Oakland Maze
Final Ad – Sonoma County Bridge and Roads
Scouting – Sonoma County Bridge
Final Ad – Vineyard Ranch Property
Scouting – Vineyard Ranch