We sparked up a project in December of last year with photographer Eric Kiel for a new product from Swisher. The e-Swisher is a non-tobacco device that has no smoke, ash or smell that can be enjoyed in places that traditional cigarettes and cigars can not be. Like a bar or your friends house while playing poker, those are the locations we were asked to find for this shoot. Hilary Weekes of Team Kiel was great to work with and the locations matched up great for this campaign. I think Eric enjoyed shooting in San Francisco as well, this is a link to his Blog entry on the shoot here in the Bay Area. Here are some of the results form the e-Swisher website and some examples of our scouting.
FINAL AD – SHOT OUTSIDE THE HOUSE