Production: John, Kwiecien, Roe Photo
Photographer: John Roe, Roe Photo
Client: Ford F-150
Location: Northern, Ca

In the early winter of 2014 we teamed up with Roe Photo on yet another great automotive shoot. This time we were shooting a comprehensive campaign for the new all aluminum body Ford F-150. No CGI on this project, all old school with the actual vehicles on set. Over an 8 day period we shot the trucks at a boat launch, on a bridge, at a beautiful horse ranch, two major construction sites, a residential construction project and covered a 12,500 acre vineyard ranch in the coastal mountains.

We had rain when we needed it which made for some amazing running shots through puddles under the maze of freeways in Oakland! Then the sun came out when we needed sunshine… We worked hard gaining access to one of the most impressive construction sites in San Francisco; The Transbay Terminal. Working on this multi story, four block long complex structure with a cavernous underground train terminal is a once in a lifetime opportunity.

Below are some images John Roe captured for the campaign that is still being rolled out along with some of our scouting images. Challenging projects like this tend to have great results, the team that worked on this project was top notch and the final product is no exception.

Final Ad – Transbay Terminal


Scouting – Transbay Terminal

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Final Ad – Under the Oakland Maze


Web Overpass 01

Scouting – Under the Oakland Maze

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Final Ad – Sonoma County Bridge and Roads


Web Boat 01

Scouting – Sonoma County Bridge

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Final Ad – Vineyard Ranch Property



Scouting – Vineyard Ranch

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Production:  Creative Chaos, Inc.
Photographer: Lachlan Bailey  –  Men and Women
Photographer: Benny Horne – Divided and Kids
Client: H&M
Agency: Wednesday
Local Production: Caribbean Crews
Location: Antigua, West Indies

Here are some more images captured in Antigua that are now on the H&M website! You will also see the really cool TV commercial below that was partially shot on the island while we were working there. To find out more, see our previous  post about our adventure in Antigua!


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The TV commercial also filmed while we were on the island:

Production:  Creative Chaos, Inc.
Photographer: Lachlan Bailey  –  Men and Women
Photographer: Benny Horne – Divided and Kids
Client: H&M
Agency: Wednesday
Local Production: Caribbean Crews
Location: Antigua, West Indies

In December of 2014 our good friends at Creative Chaos extended another amazing opportunity to scout a destination location. This time we were headed to the Caribbean Island of Antigua in the West Indies! Our direction from Executive Producer Jenny Friedberg was to cover the entire island in 1 week, focusing on beaches… Oh, how tough life can be sometimes! Luckily we were connected with Joseph (“J”) Rainy and Caribbean Crews. His extensive knowledge of the island and many years of experience working on productions in the Caribbean were quickly put to use. He guided us around the 108 square mile Island showing us nearly every accessible beach and interior region of the stunning country along with a few small islands off the main land. The work was challenging, the days were hot and the hours were long; but a plunge into the warm winter waters of the Caribbean Sea whenever possible made it well worth it! Matt and Jason will always have a place in their hearts for the the Island of Antigua and it’s beautiful people.

The following month Jason returned to Antigua to location manage the 2 week production. The location chosen for much of this work was a stunning remote beach only accessible by four wheel drive trucks. This is where J Rainey’s wealth of experience on the island really came into play… Under his direction, the local crew he assembled made quick work of clearing brush and building a tent city for production complete with restrooms and power! No cell service, but no one was complaining about that. We just immersed ourselves into the clear warm waters rather than into our mobile devices.

Photographer Lachlan Bailey shot the men and women over the first several days of production. The Women models included Natasha Poly, Joan Smalls Rodriguez, Adriana Lima and Doutzen Kroes. Working with talent of this caliber in a remote location was an experience I’ll never forget! The TV commercial was shot while Jason took a 2 day “break” gearing up for the divided and kids shoots. Benny Horne arrived to shoot the younger models and we had an absolute blast playing, I mean working on the beach! Have a look at the final images below along with some of our scouting images. We are available anytime to return to the Caribbean for your scouting needs!





Final Ads – Women




Final Ads – Men





Final Ads – Divided


Final Ads – Kids


Producer: Jenny Friedberg, Creative Chaos, Inc.
Photographer: Glen Luchford
Client: Cole Haan
Agency: Wednesday
Location: Sun Valley, ID

This past spring we were asked if we had any prior experience scouting in Sun Valley, ID. The answer at the time was no. But that all changed in April of this year! Our good friends at Creative Chaos awarded us the opportunity to make several trips to the area to scout for a Cole Haan fall campaign featuring Dree Hemingway. Dree is the great granddaughter of Earnest Hemingway, her family has ties to the region and she grew up in the Sun Valley area. The scouting trips and shoot were a lot of work but really fun! The scouting mission was challenging as the seasons changed, but in the end we were able to  find exactly what the art directions called for. Including a late 60’s Ford Bronco! Have a look at the results, they speak for themselves. Absolutely beautiful!

The short film shot on Super 8 is spectacular!

Here is what Dree had to say about returning to Sun Valley for the shoot.

Here are our scouting images beside Glen’s final images.

Here are a few more shots from the campaign:

NYC Billboard

In the window of their store in Carmel, CA

Cole Haan Fall 2014 Direct Mail


2014 has been a very busy year for Birdman! So busy that we haven’t posted on this blog since January and our location library now contains nearly 650,000 images! We hope you have a moment to stop by our Facebook page to have a look at some of the locations we’ve visited. Clink the Facebook icon at the bottom of this post to go to our page and view our complete 2014 scouting journal as well as the 2013 and 2012 journals.

Producer: Vann Friesen, Zephyr Photo Productions, Inc
Director: Tyler Gourley
Client: Subaru
Agency: Carmichael Lynch
Location: Private Dirt or Gravel and Paved Roads in Northern California

In the summer of 2013 we were asked to find private roads for an NDA car project. Producer Vann Friesen of Zephyr Productions was in search of paved and dirt or gravel roads for a couple of Subaru models yet to be seen by the general public. Luckily, Marin and Sonoma counties have some beautiful and expansive ranch lands. Over the years we have developed really strong relationships with these types of properties. A shoot like this is not right for every location. In the production world, we refer to the style of driving seen in these commercials as “spirited driving.” We were able to secure 2 properties where the vehicles could perform to their maximum capacities both on and off road. As car enthusiasts, Matt and I are always excited about car shoots, especially when “spirited driving” is involved! Have a look at these 2 exhilarating Subaru commercials and some of our scouting images from this project!